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📢 Why We Started the “Voice of the Customer” Series

At vling, we know data alone isn’t enough — it’s how real marketers and brands use that data that makes the difference.

That’s why we launched the Voice of the Customer series: to share real stories of how companies overcome marketing challenges with vling.

In this edition, we sat down with a global IT solutions company that turned to vling to improve their YouTube marketing strategy.

📱Who Is the Featured Brand?

This customer is a leader in data and computing technology, providing IT services in generative AI, cloud, and digital logistics. With decades of industry expertise, they deliver enterprise solutions that drive efficiency, customer service, and large-scale digital transformation.

They manage one of the most recognized corporate YouTube channels in the tech sector, using video as a key way to connect with audiences worldwide.

As part of their marketing and communication strategy, they were looking for:

• Clearer benchmarks for influencer sponsorship pricing
• Reliable audience insights to validate campaigns
• Smarter tools to discover new and trending creators beyond well-known names

😰 What Challenges Do Brands Face in Influencer Marketing?

Before using vling, the team struggled with:

• Sponsorship pricing confusion: Most platforms use CPM (cost per mille), but sponsorships are often calculated by RPM (revenue per mille), creating misalignment.
• Unreliable audience data: Competing tools gave inconsistent or inaccurate demographic insights.
• Biased search results: Even with incognito mode, YouTube search was too personalized to be objective.